iPhone 15 Pro Max Captures Apple’s ‘Scary Fast’ Event to Introduce New iMac and MacBook Pro

Apple has recently introduced numerous new features to its cameras. The company emphasized that the iPhone 15 Pro models are suitable for professional photography and video recording after dedicating a significant amount of time to these features. If you were skeptical about this claim being mere marketing jargon, think again, as Apple has now proven it. During the ‘Scary Fast’ event on October 30, where Apple unveiled a new iMac, MacBook Pro models, and new Apple Silicon, the entire event was filmed using an iPhone 15 Pro Max, according to the company. Apple has now released a video showcasing the behind-the-scenes process of how they achieved this.

For the uninitiated, Apple updated the primary lens on the Pro models last year to 48 megapixels and added a new Phototonic engine. This year, the iPhone 15 Pro Max received a 5X zoom lens, while log encoding and Academy Color Encoding System (ACES) support were added to both Pro models this year.

All of these features combine to create a great nighttime Halloween themed Apple event.

The Apple event was filmed with the iPhone 15 Pro Max

Apple said in a press release: “On Monday, October 30, Apple’s Scary Fast special event, which unveiled the all-new MacBook Pro with the M3 chip family and the 24-inch iMac with the M3, had an unprecedented star on display. working behind the scenes. All performers, locations and drone footage of the event shot on the iPhone 15 Pro Max, the smartphone of choice for creative professionals and filmmakers.Directed by award-winning documentary filmmaker Brian Oakes, known for Jim: The James Foley Story and Living with Lincoln, Scary Fast put the iPhone 15 Pro Max right in the middle of the action.

Filming the keynote on multiple iPhone 15 Pro Max devices, the team used Blackmagic Camera, an iOS-exclusive app, and Beastgrip accessories. The production was also edited on a Mac.

“We were able to get the same complex shots with the iPhone 15 Pro Max,” Oakes said. “It’s amazing to see that the quality of such a small and portable device can compete with a large $20,000 camera.”

Editor Elizabeth Orson said, “I think for our colorists and VFX artists that we work with, having ProRes Log footage gives them a lot more opportunities to really pick things up in a way that they couldn’t do before. And this is beautiful because it’s like working with Alexa or Sony, and that’s the same spectrum that you can use when you’re coloring or when you’re doing your flame work. I think it’s great that we can give these people that flexibility now.”